Ocean
Park
SOUTH BEACH
Ocean Park South Beach is a new construction, boutique luxury residential development on Ocean Drive in the exclusive South of Fifth neighborhood. Ranging from over $2 million to $7 million, these luxury residences are currently under construction and nearly sold-out.
Client
MultiplanREAM
Deliverables
Pre-Development Marketing: Residential Programming, Interior Design selections, Coordination with Architects and Sales Professionals for Floorplan layouts, Amenities, Material Selections and Overall Positioning, Sales Team Operations and set up of Sales Presentation Screen, Email, Social and Branded and Unbranded Broker Materials Server, Public Relations Press Release and Coverage Coordination, Sales Launch Event for the Sales Gallery Opening
Creative Deliverables: Identity & Branding, Logo, Stationary Suite, Temporary Website, Full Website, Fact Sheet, Brochure, Floorplans, Neighborhood Map, Site Fence, Custom Illustrations, Direct Mail, Lifestyle Photography, Aerial Photography, Renderings, Bags, USBs and Take-Aways, Sales Gallery Signage & Programming, Translated Materials in Spanish and Portuguese
The Brief
While providing our expertise in the pre-development and planning phase, we also developed the identity, branding and created a complete collateral package to launch pre-construction sales. The neighborhood, ocean and parks were a large part of the sales offering so we designed with the intent to seamlessly blend-in with the vibe of the neighborhood – casual yet chic, comfortable and natural while still being sophisticated. In addition to working with a local notable photographer to capture the essence of this unique South Beach lifestyle we created custom illustrations that were used throughout the collateral materials as well as the location map.
