La Baia
BAY HARBOR ISLANDS
La Baia, Bay Harbor Islands is a luxury condominium developed by Continuum Companies. Launching ahead of schedule in October 2021, these 68 residences were successfully sold-out by April 2022, breaking Bay Harbor Island’s sellout and ppsf records.
Client
The Continuum Company
Deliverables
Logo & Style Guide Refresh, Fact Sheet, Floorplans, Landing Page, Sales Presentation, Print & Digital Advertising Campaigns, Copywriting & Translations, Neighborhood Map, Rendering Art Direction, Lifestyle & Neighborhood Photography Direction, View Book, Email Blast Campaign, Signage and Tote-bag Housing
The Brief
Continuum Companies, a NY-based firm credited with developing the iconic Continuum towers in South Beach, retained Simply for La Baia - the firm’s first South Florida project in 20 years. Inheriting a name and using our strategic capabilities to dissect architectural, landscape and interior plans, we created compelling collateral to inspire high-net-worth buyers. Our team’s minimal aesthetic incorporated sophisticated copywriting and visuals woven cohesively throughout, from marketing floorplans, multi-lingual microsite and fact sheets, business cards, digital and print ads to email campaigns, sales presentation and photography. As a result of the successful sellout, Simply continues their partnership with Continuum Companies and has been retained for their next development project,La Baia North.
